Mobile Banking: Rebranding Workport Mobile App into Fintech Solution

Successfully executed a comprehensive rebranding initiative, elevating a job board app to a cutting-edge fintech product.

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Web Development

ABOUT THE CLIENT

Workport, a startup based in Poland with operations primarily in Central and Eastern Europe and Asia (CEMA) region, aims to simplify the lives of foreigners in Poland. Their core concept revolves around delivering tailored services to meet their needs through an all-in-one mobile app marketplace. Workport embarked on a strategic shift from marketplace to fintech app for private clients, partnering with CRUDX for a comprehensive transformation. This endeavor involved a complete rebranding of the product, alongside refining business logic and workflows. The primary objectives were to standardize payment processes and ensure a seamless mobile experience across all features, in line with our dedication to delivering end-to-end solutions.

Scope

Strategic Analysis and Planning

Conducted comprehensive market research and competitor analysis to inform the rebranding strategy, ensuring alignment with industry standards and user expectations in the fintech sector.

Brand Identity Development

Created a new brand identity for Workport, including logo design, color schemes, typography, and brand guidelines, to reflect its transformation from a job board to a fintech app.

UI/UX Redesign

Redesigned the entire mobile app interface to enhance user experience, focusing on intuitive navigation, modern aesthetics, and seamless interaction for fintech functionalities.

Business Logic Refinement

Analyzed and refined the underlying business logic and workflows to support the new fintech features, ensuring efficiency and consistency across all processes.

About the project

Workport’s strategic pivot from marketplace to fintech represents a pivotal moment in their digital journey. Entrusted to us, CRUDX, this transformation required a deep dive into their existing processes, services, and features. Our role extended beyond mere rebranding and redesign; it involved a meticulous reconstruction of the entire platform, elevating it to fintech standards. By unlocking new revenue streams and horizons, we empowered Workport to thrive in a competitive landscape, marking a significant milestone in their evolution.

The role of CRUDX

Brandbook Creation

We meticulously crafted a comprehensive brandbook for the rebranding of Workport, ensuring consistency and coherence across all branding elements.

Marketing Support

Our team provided extensive support to the Workport marketing team, assisting in the seamless implementation of the new and improved app design to enhance user engagement and brand perception.

Mobile Design System Evolution

We actively contributed to and supported the evolution of Workport’s mobile design system, ensuring scalability, efficiency, and consistency in design across the platform.

Reusable Components Library

We supported the IT engineering team in building a reusable components library, facilitating streamlined development processes and promoting consistency in user experience.

Technology Transformation

We contributed to the app transformation journey by transitioning Workport from a hybrid React Native framework to the more advanced Flutter framework, ensuring scalability, performance, and future readiness.

Mobile Development

We created a dynamic mobile product using the versatile Flutter framework, ensuring a seamless user experience across platforms.

Results

Redesigned Application

The entire application underwent a comprehensive redesign, resulting in a modern, visually appealing, and user-friendly interface.

Implementation of New Features

New business logic, services, and fintech features were successfully implemented and launched, enhancing the app’s functionality and value proposition.

Enhanced User Experience

The app now offers new flows that provide valuable data about the client’s financial health, insightful recommendations, and personalized product suggestions, enriching the user experience and driving engagement.

Established Design Approach

We established an appropriate design approach and implemented a process for continuously improving existing components, ensuring consistency, efficiency, and scalability in design across the platform.

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